Pizza Hut’s Subconscious Menu Aims to Guess What You Want Before You Know You Do

Posted: December 2, 2014 in Kebmodee, Technology, The Future
Tags: , , , , ,

Pizza Hut incorporating retina tracking into the ordering process, in what it is calling the first Subconscious Menu.

Powered by Tobii, a Swedish company that specializes in eye-tracking technology, Pizza Hut’s new system presents customers with images of ingredients on a screen. Based on how long a customer’s eyes remain on different items, the system generates an order meant to represent what he or she subconsciously wants.

The Subconscious Menu, which has been under development for about six months and is currently being piloted in the U.K., was selected by Pizza Hut as the method that best leverages technology to improve the experience for customers.

Thanks to Kebmodee for bringing this to the attention of the It’s Interesting community.

http://time.com/3613220/pizza-huts-subconscious-menu/#3613220/pizza-huts-subconscious-menu/

Advertisements
Comments
  1. Da Brayn says:

    My order would include: bacon, sausage, and more bacon, I’m sure.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s