In an UP-inspired stunt, 26-year-old Daniel Boria soared above Alberta, Canada, Sunday on a lawn chair tethered to 110 helium balloons.
The Calgary resident reached an altitude between 8,000 and 10,000 feet, according to the Calgary International Airport’s estimates, before jumping with a parachute. He hoped to draw attention to his cleaning business by flying above crowds at the Calgary Stampede.
“The chair was shaking and I was looking down at my feet dangling through the clouds at a 747 flight taking off,” Boria told CBC News.
He did not suffer any serious injuries, but was arrested shortly after landing, charged with one count of mischief causing danger to life.
Boria had been planning his stunt for two months, after plane and helicopter services refused to bring him into the no-fly zone above the rodeo to advertise his company.
CBC News reports that Boria spent upwards of $20,000 on the stunt. However, the total cost will increase if he’s hit with fines. Boria could also face additional charges for endangering flights.
“I think he’ll end up out of pocket quite a bit,” Calgary Police acting Insp. Kyle Grant told CBC News. “It probably would have been cheaper to get a billboard,” he said.
“It’s disappointing that they’re perusing it that heavily …” Boria told CBC News. “I thought it was quite creative.”