First ever self-destruct novel launched by James Patterson

Posted: January 24, 2015 in James Patterson, publishing
Tags: , ,

The world’s first self-destructing novel is being offered by James Patterson.

For £200,000 one fan will get 24 hours to read his latest book before it explodes. Although the precise detail of the destruction are unclear, a SWAT team will be on hand to deal with any issues.

Patterson, author of Unlucky 13 and Cross My Heart, says that as book shops are increasingly closing publishers need to be as imaginative as film companies in creating a hype around a new novel.

Unlike the film industry’s red-carpet premieres, Hollywood luminaries and huge advertising budgets, book launches with signings and readings are a more staid affair.

“The publishing business needs to compete,” he said. “It needs to compete with movies and the Internet.”
For £194,000 ($294,038) one avid reader will be flown to an undisclosed location for a meal with Patterson and will be given a copy of Private Vegas ahead of its launch at the end of the month.

A special weapons and tactics (SWAT) team will also be on hand to handle the explosive thriller.

Also as part of the promotion, 1,000 fans will be able to download free copies of the book from the website selfdestructingbook.com. Each book will have a 24-hour digital timer that cannot be paused or cancelled.

“Twenty four hours after you start it, the book will no longer be there,” said Patterson, 67. “I hope this spurs more ways to get attention.”

He added: “This seemed like a terrific way to draw attention to a book in a way that has never been done before,” he explained. “In the history of publishing there hasn’t been anything like this.”

Private Vegas is the latest in Patterson’s ‘Private’ series featuring Jack Morgan, who discovers a murder ring in the gambling mecca.

“Hopefully this also opens up different opportunities just in terms of how we can push the boundaries in publishing in general,” said copy writer Jose Funegra.

Patterson, a fixture on the bestsellers list, has sold more than 300 million books worldwide, with fictional psychologist Alex Cross among his best known characters.

In addition to his more than 100 novels, Patterson has written books for young readers, including the Middle School age group.

http://www.telegraph.co.uk/news/newstopics/howaboutthat/11358649/First-ever-self-destruct-novel-launched-by-James-Patterson.html

Advertisements
Comments
  1. Da Brayn says:

    This is terrible, this idea. What if you’re about to read the last page when the timer ticks down to zero? It’s probably a terrible book, anyways, hence the “self destruct” mechanism – to erase its awfulness from the face of the Earth.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s