Japanese jeans designed by caged lions and tigers

Posted: July 20, 2014 in fashion, Japan, Jeans, lion, tiger, zoo, Zoo Jeans
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A Japanese jeans maker has found a new way of capitalising on zoo animals. Zoo Jeans are producing jeans “designed by dangerous animals”. Denim is wrapped around tyres, which are then thrown to the lions who enjoy ripping and biting at the material. This produces that all-important designer, distressed look.

Rather than simply being a marketing gimic, there is actually value in this from an animal welfare perspective. Involving lions and the zoo’s other large carnivores in the activity is part of what’s called environmental enrichment. This is the provision of stimuli to help improve well-being. It’s a win-win activity for many zoos, who can make alternative profits from their animals, which tend to be used to provide extra facilities for them.

Wrapping denim around a tyre to make enrichment devices for toothy carnivores is just one way that zoos have profited from their animals’ hobbies over the years. Since their inception, zoos have looked for different ways to fund their activities. London Zoo when it first opened would let in penniless visitors for a cat or dog to be fed to the carnivores. Visitors with money were offered other things to keep themselves amused as they looked at the animals.

read more: http://theconversation.com/jeans-designed-by-lions-and-tigers-are-a-win-win-for-zoos-28988

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