Monkeys are exquisitely attuned to the same signals signals about sex and social status upon which many successful advertisements rely.

Any ad executive will tell you that sex sells. But why? Do sexy images stimulate our biological urges, somehow motivating us to buy products? Or do marketers merely exploit and perpetuate our cultural obsession with sexual imagery? Do people want the beauty, wealth and power celebrities have, and use the products they endorse in theContinue reading “Monkeys are exquisitely attuned to the same signals signals about sex and social status upon which many successful advertisements rely.”