The National Pork Board has issued a popular Internet retailer with a “cease and desist” order over a fairly obviously fake product that was a part of a an April Fool’s Day gag.

Every year Think Geek creates a range of “products” for April Fool’s Day that do not actually exist.

The National Pork Board objected to Think Geek’s use of the marketing slogan “the other white meat.”

Think Geek offered a succinct apology:

We’d like to publicly apologize to the NPB for the confusion over unicorn and pork–and for their awkward extended pause on the phone after we had explained our unicorn meat doesn’t actually exist.

The full version of the apology can be read here [PDF]. [Think Geek via Boing Boing]