Height is often used as a metaphor for virtue: moral high ground, God on high, looking up to good people, etc.
Larry Sanna and his associates at the University of North Carolina wondered if people who were primed to think about height would be more virtuous.
Read here about their work, recently published in the Journal of Experimental Social Psychology, which describes 4 human experiments involving altitude. Their work suggests that unconscious processes may be important in determining whether we will act to help others.
It's Interesting 